After 24 hours of tweets, Instagram comments, and an endless stream of bee emojis, Beyoncé's publicist has seemingly stepped in to try and put a stop to the harassment of a woman who spoke to Jay-Z.
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The drama started when a video emerged online of Beyoncé and Jay-Z sitting courtside at the NBA finals on Wednesday. The footage showed a woman, later identified as Nicole Curran, leaning over Beyoncé to talk to Jay.
Nicole Curran is the wife of Joe Lacob, who owns a majority share in the Golden State Warriors, one of the teams playing on the night. According to a tweet from a reporter claiming to have spoken to Nicole, the couple had invited Beyoncé and Jay to watch the game.
The interaction seemed a little awkward without context, and fans even suggested that Beyoncé purposefully nudged Nicole after the conversation.
What ensued was a hate campaign against Nicole as fans discovered her Instagram page and began spamming it with bee emojis. When disabling her Instagram comments did little to mitigate the situation, Nicole then deactivated her social media accounts altogether.
A reporter for ESPN later tweeted, claiming to have spoken with Nicole. According to them, Nicole explained she was confused by the situation as she'd only asked Beyoncé and Jay if they wanted drinks.
After apparently explaining that she'd leaned over Beyoncé to ask Jay if he wanted lime, Nicole went on to express her dismay at the online bullying.
Whilst Beyoncé has yet to comment on the matter, her publicist, Yvette Noel-Schure, seemingly referred to the drama on Instagram, telling the BeyHive to stop "spewing hate".
Kevin Mazur / Getty Images
Posting a throwback picture to mark the anniversary of Beyoncé and Jay's On The Run II Tour, Yvette said: "I know your love runs deep but that love has to be given to every human. It will bring no joy to the person you love so much if you spew hate in her name."
People immediately thanked Yvette for stepping in, acknowledging that it'd gone way too far.
But other fans wondered if Beyoncé herself would say something about the situation.
BuzzFeed has reached out to representatives of Beyoncé for comment.
Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.
Contact Ben Henry at ben.henry@buzzfeed.com.
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https://www.buzzfeed.com/benhenry/beyonce-publicist-responds-to-nicole-curran-jay-z-video
2019-06-07 11:21:00Z
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