BTS Make History With This VMA Win — But What Does It All Really Mean? - Refinery29

Fans, of course, were pleased to see BTS clinch another title — a win is a win, after all, and this is a historic one, at that. But there’s been a change in the air around the VMA discourse this year. One in which members of ARMY, as well as many international music fans at large, have questioned why the network’s validation matters at all. “Dynamite” obliterated the YouTube premiere record, and amassed 10 million views in less than half an hour. BTS’s Map of the Soul: 7 continues to be the biggest U.S. release of any band so far this year, and the group keeps selling out stadiums with or without anyone else’s approval (including the Grammys). Western award shows are assumed to be the ultimate measures of success. It’s the reason why Parasite director Bong Joon-Ho’s description of the Oscars as a “local” event seemed so subversive. But attitudes are changing — and the relatively unbothered response of fans is a harbinger of that evolution.

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2020-08-31 12:18:00Z

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