BTS Instantly Double The Number Of Hits By Korean Acts On One Billboard Chart With ‘Butter’ - Forbes

BTS’s “Butter” has only been on the Billboard charts for two weeks, but with each new ranking it reaches and every time it rises, the tune makes history in a number of fashions. The band can’t seem to help but do what few before them have managed, and every frame seems to be a huge win for the septet.

This week, “Butter” debuts on Billboard’s Adult Contemporary chart, which ranks the tunes that reach the largest audiences via radio stations that focus solely on adult contemporary music (which can also be thought of as pop that appeals more to a more mature listener). The tune opens at No. 30, in last place, and it stands out as one of only two new tunes on the latest edition of the ranking. Singer EM starts her new tune “Hear Your Love” at No. 27, just a few spaces ahead of the South Korean hitmakers.

“Butter” may be the lowest-charting track on this week’s Adult Contemporary tally, but the fact that it reached the list at all makes it a historic smash for the group. The summery hit is just the second-ever song promoted by a South Korean musical act of any kind to appear on the roster, and, unsurprisingly, it follows in the footsteps of the same band’s previous worldwide giant.

Last year, BTS made history when they became the first musical act from South Korea to place on the Adult Contemporary chart. The septet’s “Dynamite” reached the list and went on to live on the list for 20 weeks, an impressively long run for any cut. The track peaked at No. 16 this January, as it took quite a while for the tune, which was released last August, to become a favorite among programmers and DJs and to rise the ranks.

“Butter” is just getting started on a number of Billboard’s radio rankings, and there’s no telling how high it will lift on the Adult Contemporary chart, which can be quite competitive and fickle. As the cut quickly gains ground on similar lists like the Radio Songs and Pop Airplay rosters, it will probably take much longer for “Butter” to hit the same highs on the AC roster...if it does at all. 

At this point, it doesn’t really matter how far “Butter” climbs on the Adult Contemporary chart, as it is already a history-maker, and every inch it gains from here on out is a victory lap.

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2021-06-08 22:30:00Z

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