NCT 127 Shared How “Sticker” Takes Their Sound to the Next Level - Teen Vogue

"We thought a lot about what our fans would want to see from us," Doyoung said. "We wanted to try something new that's different from what we've tried before." The priority for Sticker, he said, was "to show some new colors to NCT 127."

The album has a lot to offer in terms of scope, from the pulsing electronic beats of "Breakfast" — a song that could have easily been a SHINee or f(x) cut — to the emotional piano ballad "The Rainy Night. But nowhere is NCT 127's propensity for pushing the limits more apparent than on title track "Sticker" and its sparkle-cowboy visual, putting a Neo, futuristic twist on a classic Western.

"It's the first time we really dived deep with Yoo Youngjin," Doyoung said. Yoo is one of the architects of SM Entertainment's sound (and, you could even say, modern K-pop). Known for his rhythmic flourishes, experimental song structures, and bombastic production — and the growling, as demonstrated by Haechan and Doyoung on "Sticker" — Yoo already has one meghit under his belt this year, having produced aespa's "Next Level." The song is still at the top of the charts in South Korea. Will "Sticker" be next?

According to SM, the album recorded over 2.1 million stock pre-orders, a new record for NCT. "This is all possible because our fans have been constantly showing us support," Taeyong, ever the leader, said. "We were really nervous, but we're excited. And we're going to work hard to continue becoming even better."

"We hope this moment and this album becomes a gift to fans," Doyoung adds. "One that makes them look back later and realize this was one of the best from NCT 127."

It's been only five years since 127 debuted. Yet, in that period, they've consistently challenged themselves, musically and personally. According to Jaehyun, their success wouldn't have been possible without the team of people around them — managers, stylists, producers, songwriters, and employees who cheer them on from the sidelines. It takes a village to raise a K-pop group.

"Without everyone around us who's been helping and all our fans as well, it would've been difficult for us to become who we are today and really grow into the individuals we are," he said, humbly. "Being in our fifth year hits a bit differently now. I hope for us to always keep that heart of gratitude and thanks toward our fans and everyone around as we continue forth."

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2021-09-17 15:53:50Z

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