PayPal Holdings Inc. is said to be exploring a $45 billion takeover of Pinterest Inc., and investors are as puzzled by the pairing as they are by the astronomical valuation. After Bloomberg News broke the story of the potential megadeal on Wednesday, investors were asking: Why is a social-media app worth so much to PayPal? And what is Pinterest anyway?
To even try to understand, investors need a whole new lingo to navigate the millennial-mom scrapbooking party that is the Pinterest platform. So, allow me to translate: Pinterest is a social network with a lot of users, or Pinners, who are mostly women, the household spending chiefs that advertisers and brands like so much. (Discovery Inc.’s HGTV cable network has long used a similar sales pitch.) These Pinners are constantly bookmarking, or saving Pins, that serve as tokens of inspiration for their next purchases, whether it be a living room redesign, bridesmaid dress or recipe for dinner. Think of the platform as one big influencer — a virtual Martha Stewart reincarnate that serves as a gateway to buying stuff. Users find this stuff either by searching or passively discovering items through the accounts they follow.
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October 21, 2021 at 03:20AM
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PayPal's Pinterest Idea May Be a Bit Too Pricey - Bloomberg
"Idea" - Google News
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