Noted female impersonator Dylan Mulvaney is, it seems, the face of literally everything these days.
Big brands such as Nike and Bud Light are falling over themselves to ply the social-media influencer with products to endorse.
It’s been barely more than a year since Mulvaney began posting the “Days of Girlhood” TikTok videos that soon scored a following.
A flock of committed Mulvaney haters soon followed, raging at clips critics called “misogynistic” and “offensive” for their cartoonishly exaggerated mimicry of feminine stereotypes.
So why is Mulvaney happening?
The influencer is estimated to have racked up more than $1 million in sponsorship earnings this year.
Why is this face suddenly everywhere?
It’s not just misogyny, as the feminists claim. It’s also a sex war — one where elite liberal feminists want to convince us our bodies don’t matter, and that being a man or a woman really is just about clothes, tastes and mannerisms.
Take high-flying girlboss Alissa Gordon Heinerscheid, for example.
Heinerscheid is the vice president of Bud Light, one of the household-name brands that just sponsored Mulvaney.
According to her LinkedIn profile, she’s the “first female to lead the largest beer brand in the industry.”
Girlbosses such as Heinerscheid have little reason not to believe that women can do everything men can do.
Because for professional executives, it’s pretty much true.
There’s no obvious reason why a woman shouldn’t be as capable of doing a corporate desk job as well as a man.
Such high-flyers also have every reason to ignore those areas where men and women really are different.
If I’m part of this laptop class, I don’t want folks talking about treating men and women differently in the workplace, ever.
What if that spills over into people treating me differently, because I’m a woman?
But the reality is that outside office work, there are plenty of areas where men and women really do need to be treated differently — because sex matters. Sports, for example.
Not in marketing, though.
In America, it’s majority female: 67% according to one 2021 study.
It’s the same in corporate woke-enforcement departments such as HR (71% female) and diversity-equity-inclusion (67% female).
For these women, treating transgender influencers exactly the same as females isn’t a bug, it’s a feature.
Two of the most controversial Mulvaney brand endorsements are for women’s sportswear and a traditionally blue-collar beer.
Two products marketed to folks in parts of American life where sex matters: athletics and manual labor. Coincidence? I think not.
It’s happening because those in charge of messaging truly, genuinely believe it’s “feminist” to pretend that men and women are interchangeable.
They don’t care about all the places where it isn’t true.
They don’t care about incurring anger from all the folks who liked and used their products before, but who know sex is still real.
Let them be mad!
The point of a Mulvaney endorsement is to pave the royal propaganda road to a brave new world where men and women really are interchangeable.
And woe betide any female athlete, or a male manual laborer, who has questions about how we get there — or the lies we’ll have to tell along the way.
Mary Harrington is a contributing editor at UnHerd and author of the forthcoming “Feminism Against Progress.”
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