Elon Musk says he's “open to the idea” of buying subscription newsletter platform Substack.
In a Twitter thread(Opens in a new window) started by Dave Rubin, the conservative commentator alleged that “manipulation for political purposes” is worse on YouTube and Google than Twitter, to which Musk replied with a thinking face emoji, Business Insider reports(Opens in a new window).
After a user with the handle @ThinkScrappy suggests that Musk buy Substack in order to acquire and control the “information layer with Twitter and the narrative layer," Musk responded(Opens in a new window) by saying: “I’m open to the idea.”
Tweet(Opens in a new window)
The talk of acquiring Substack comes as Musk also suggested he could try to buy Wikipedia(Opens in a new window), an idea that was quickly rebuffed by founder Jimmy Wales, who said the site is not for sal
If a genuine consideration, it wouldn’t be Twitter’s first foray into newsletter platforms. In 2021, the company purchased Revue, which is described as a “service that makes it free and easy for anyone to start and publish editorial newsletters.” At the time, Twitter said its goal was to “make it easy(Opens in a new window)” for established writers and publishers to connect with their subscribers, while also “helping readers better discover writers and their content.”
However, Revue appears to be getting ditched(Opens in a new window) by the end of the year, according to internal Twitter documents seen by The Information. Meanwhile, Facebook is set to wind down its newsletter service(Opens in a new window) early next year.
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For now, Twitter appears to be focused on its Twitter Blue subscription service, which is set to re-launch on Monday. Apple users will pay $11 a month, compared to $8 a month for everyone else, thanks to Apple's 30% in-app purchase tax.
The relaunch comes after a botched initial release saw a high number of newly verified users impersonating celebrities, and Musk himself. That resulted in a number of high-profile advertisers jumping ship, prompting Twitter to tell advertisers this week that it will roll out controls preventing their ads from appearing above or below tweets containing certain keywords.
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"Idea" - Google News
December 08, 2022 at 03:00PM
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Musk 'Open to the Idea' of Purchasing Substack - PCMag
"Idea" - Google News
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