Global music sensation Coldplay has not only captivated audiences with its chart-topping hits but also taken a giant leap towards environmental responsibility by releasing a comprehensive sustainability report.
The band’s commitment to minimising its carbon footprint during its recent world tour has drawn attention and applause from fans and environmentalists alike, as LinkedIn user Siddhant More, founder of Mad Over Marketing, wrote about the band’s initiative in a post.
More noted that one of the standouts embraced by Coldplay during its tour was the use of kinetic dance floors to generate energy at the concerts. This approach not only brought a dynamic element to the band’s performances but also showcased a commitment to harnessing clean energy sources.
A significant stride towards reforestation was made by Coldplay, which pledged to plant one tree for every ticket sold during its tour, resulting in the planting of 5 million trees, contributing to the band’s commitment to carbon neutrality and biodiversity conservation.
The next few lines of the post went on to say how the production of the tour was completely powered by renewable energy, signalling a departure from traditional, carbon-intensive practices within the music industry.
The band also made a positive impact beyond the confines of the music stage by donating thousands of unused meals and toiletries from its tour.
The sustainability report revealed that Coldplay successfully reduced CO2 emissions by an impressive 47 per cent compared to its previous tour. Fans have lauded the band for the positive impact their favourite artists are making on the planet.
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The post has got over 60,000 likes and 800 reposts. A netizen recalled lyrics from the song Fix You, “So they’re trying to fix you (Earth).” Another said, “They want to keep the planet from warming. That’s a pretty cold play.” And a third user posted, “That’s awesome.”
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2024-01-26 12:45:57Z
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