HYBE under fire for lackluster BTS merchandise line 'Monochrome' - TOI Etimes

HYBE, the powerhouse behind BTS and a slew of other K-pop acts, finds itself amidst a storm of criticism once again, this time swirling around its upcoming merch release. On April 18, the company unveiled its latest BTS merchandise line, dubbed ‘Monochrome’, triggering a wave of excitement among the fandom. The collection boasts an array of items sporting the monochrome color scheme, ranging from a sleek black crate and a silver lock to a variety of everyday essentials like a water bottle, shipping label, candle, cream, tote bag, pouch, t-shirt, couple-ring set, dog-tag style necklaces, and a crew neck shirt.
The merchandise is slated to hit the shelves at a BTS pop-up store in Seoul from April 26 to May 12, with additional availability through the Weverse Shop. Despite the fervent anticipation leading up to the release, many fans were left feeling underwhelmed by the unveiled offerings. Criticisms poured in primarily regarding the designs, with numerous voices within the fandom expressing disappointment over what they perceived as a lack of innovation and creativity.
One of the most significant points of contention emerged from the perceived disconnection between the marketed products and BTS's brand identity. Fans questioned the relevance of the merchandise to the members or their music, fueling speculation about the label's motives behind the release. With each item carrying a hefty price tag, concerns about the sincerity of the merch and the possibility of it being a mere cash-grabbing venture surfaced among the disillusioned fanbase.
Amidst the sea of discontent, however, there are whispers of speculation circulating within the fandom. Some enthusiasts have begun to theorize about potential connections between the ‘Monochrome’ line and future musical projects of BTS.

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2024-04-20 03:07:00Z

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